Top Benefits to Social Media Marketing for Small Businesses (Part 2 of 2)

Prepared by the Office of Moonrise Productions

In the first half of this two-part article on social media marketing, we discussed the growing importance of this medium for small businesses especially, and how many small business owners reported greater exposure and online presences due to their social media efforts. However, social media marketing offers several advantages beyond those described already. For instance, numerous business owners stated that their social media marketing campaigns led to:

Better Customer Service and Feedback. Social media platforms provide open and easy lines of communication between small business owners and their customers. Company owners or marketing managers can turn to their social media networks to seek out advice and input on their current products and services, determine the effectiveness of service departments and advertising campaigns, and gauge the receptiveness of new operations and business ideas. Plus, Google Alerts and similar tools allow small businesses to monitor what people are writing about them on the Internet and either link their social media profiles to good reviews or attempt to resolve issues with unhappy customers.

Partnerships and Collaborations. Because of social networking’s focus on connecting people, businesses, and organizations based on similar interests, locations, and other variables, social media platforms offer the added benefit of connecting companies to potential business-to-business partners, research collaborators, consultants, or other entities.

New Talent. Businesses of all sizes often turn to social media to check up on potential recruits before hiring them. However, some firms even use the platforms to find new hires, especially for positions in social networking management. A quick search through Twitter can identify social media users who have tweeted on subject matter relevant to a business and who might be good candidates. Plus, companies can send out their job listings through their social media profiles, knowing full well that the listings will reach people with interests in seeing their businesses succeed and/or people with interests in the same field.

About the Company: Headquartered in San Francisco, Moonrise Productions (moonriseproductions.com) provides its clients with web design, IT, branding, and database design solutions.